Reviews: "This is a book of our times and the call for adaptability could not be clearer or more urgent. Whether we can respond with clarity and purposefulness is up to us but McKeown’s book gives many clues and clear and helpful examples of those who have succeeded [and failed] to do exactly that. I came away from reading this with a sense of both urgency and hopefulness; and without doubt a more certain view that I can, and must, create more opportunities at work to adapt to the enormous changes facing our industry and economy. I love the idea of ‘learning fast’!"

Description: Adaptability is the key human trait. The ability to adapt faster and smarter than the situation is what makes the powerful difference between adapting to cope and adapting to win. Our history is a story of adaptation and change. And in this time of brutal competition and economic uncertainty, it has never been more important to understand how to adapt successfully.

Adaptability is a powerful, practical and inspirational guide to success in uncertain times.

Contents: Introduction: In search of adaptability

Rule 1 Play your own game • Rule 2 All failure is failure to adapt • Rule 3 Embrace unacceptable wisdom • Rule 4 F*** with the rules • Rule 5 Stability is a dangerous illusion • Rule 6 Stupid survives until smart succeeds

About the Author: Max McKeown is an author, consultant and popular speaker in the strategy and innovation fields. His list of clients includes many major corporations across multiple sectors, such as Microsoft, Virgin, 2012 Olympics, Sony, Barclays and Vodafone to name just a few. A well-known speaker on subjects such as innovation, engagement and competitive advantage, he is also the author of several books including The Strategy Book, E-Customer, Unshrink and The Truth About Innovation.