Title Sweet Talk
Subtitle Paternalism and Collective Action in North-South Trade Relations
Author J. P. Singh
ISBN 9781503601048
List price GBP 19.99
Price outside India Available on Request
Original price
Binding Paperback
No of pages 264
Book size 152 x 228 mm
Publishing year 2017
Original publisher Combined Academic Publishers
Published in India by Combined Academic Publishers
Exclusive distributors Viva Books Private Limited
Sales territory India, Sri Lanka, Bangladesh, Pakistan, Nepal, .
Status New Arrival
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“This riveting analysis shows the pernicious effects that culture clashes can have on the wellbeing of billions.”

B. Peter Rosendorff, New York University

“Singh’s blockbuster offers fresh insight into international trade negotiations where those in the developing world--who do not stand up for themselves, eyes open--are sweetly taken to the cleaners. A penetrating, sobering, skillful and alarming work.”

I. William Zartman, Johns Hopkins University, co-author of The Global Power of Talk

“A provoactive and powerful critique that urges scholars and practitioners to reexamine how cultural beliefs and historical patterns shape interactions among countries.”

Christina L. Davis,Princeton University

Truly a ‘bridge-building’ exercise in the best of the Cohenite tradition, and a giant leap forward for the emerging postcolonial analyses of international political economy.”

John M. Hobson, University of Sheffield, Author of The Eurocentric Conception of World Politics



Developed nations strive to create the impression that their hearts and pockets bleed for the developing world. However, five hundred years of colonial racism and post-colonial paternalism have undermined trade negotiations. While urging developing countries to participate in trade, the global North offers empty deals to “partners” in the global South that it regards as unequal. Using mixed-methods, J. P. Singh exposes the actual position beneath the North’s image of benevolence and empathy: join in the type of trade that developed countries offer, or be cast aside. He then reveals a path forward for developing nations, showing how they can garner truly favorable concessions.



List of Illustrations


List of Acronyms 

Chapter 1: Introduction: The Subtext of North-South Relations

PART I: Understanding History 

Chapter 2: Who Is Served by Paternalism?

Chapter 3: GATT and the Developing World before the Uruguay Round

PART II: The Uruguay Round and After 

Chapter 4: Unequal Partners in Merchandise Trade

Chapter 5: An Uneven Playing Field in Agricultural Negotiations

Chapter 6: Big Disparities in Services and Intellectual Property

Chapter 7: Conclusion: The End of Sweet Talk

Appendix A: Node Classification Descriptions for the U.S. Tone/Sentiment toward Trading Partners • Appendix B: Codebook and Data Sources





About the Author:

J.P. Singh is Chair and Professor of Culture and Political Economy and Director of the Centre for Cultural Relations at the University of Edinburgh.


Target Audience:

People interested in cultural and political economy.

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