Title The Ten Faces of Innovation
Subtitle Strategies for Heightening Creativity
Author Tom Kelley & Jonathan Littman
ISBN 9781846680311
List price Rs 395.00
Price outside India Available on Request
Original price GBP 9.99
Binding Paperback
No of pages 288
Book size 140 x 216 mm
Publishing year 2011
Original publisher Profile Books
Published in India by Profile Books Special Priced Titles
Exclusive distributors Viva Books Private Limited
Sales territory
Status New Arrival
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Reviews: "A thoroughly original and thoroughly tested approach to creating a ‘culture of innovation’"

Tom Peters

"Essential reading for every single person in your organisation — even the CEO should read it! Each page contains a nugget that’s worth the price of the entire book. Wow."

Seth Godin, author of Purple Cow

"Rigorously applying his ‘Ten Faces’ will get the innovational ball rolling… fast. Bravo!"

Tom Peters

Description: INNOVATION is the lifeblood of every company — the fuel that keeps an organisation going in a tough marketplace. But by its very nature it’s hard to plan for, quantify and coach. In The Ten Faces of Innovation Tom Kelley explains how to do it.

Kelley, author of the bestselling The Art of Innovation, reveals the strategies that his world-famous design firm IDEO use to foster original thinking and overcome naysayers who stifle creativity. He identifies ten key roles developed by IDEO that anyone can adopt in order to innovate in different situations. Ranging from ‘the anthropologist’ and ‘the hurdler’ to ‘the experience architect’ and ‘the cross-pollinator’, they are all illustrated with real corporate examples and will help you transform the way you work. The result is a brilliant guide to fostering creativity.

Contents: Acknowledgments • Introduction - Beyond the Devil’s Advocate • The Anthropologist • The Experimenter • The Cross-Pollinator • The Hurdler • The Collaborator • The Director • The Experience Architect • The Set Designer • The Caregiver • The Storyteller • In the Mix • Index

About the authors: Tom Kelley is the general manager of IDEO – the design firm that has developed thousands of innovative products and services, ranging from Kraft’s supply chain efficiencies to the Palm V personal organizer.

Jonathan Littman is a contributing at editor at Playboy and author of several books on business, crime and sport.

Target Audience: Innovation, creativity professionals, students of management

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